Consumer Personas
Market Research
Messaging
PERSONA: The Beauty Enthusiast
For The Beauty Enthusiast, beauty is more than a pastime - it's a lifestyle. The ability to switch up her look at a moment's notice is her superpower, and we're thrilled to be along for the ride.
From a fully beat face to keeping a variety of wigs and extensions in her arsenal, The Beauty Enthusiast knows that the journey to her hair and beauty goals is just as important as her destination. She's current on the latest trends and makes no apologies for demanding excellence from the brands she stans.
It's our responsibility to help her showcase her every side, no matter the occasion.
Led extensive consumer persona work and industry research across several iterations of the company’s expansion journey.
Brand Repositioning
Go-To-Market Strategy
GET READY TO RESET.
Our multicultural market expansion aims to accomplish a multitude of goals, with two key points in mind: acquire new customers across the larger hair and beauty landscape, while simultaneously ensuring our core audience feels appreciated, seen, and included.
As the company works towards a larger transition, suggestions for a brand refresh include updated consumer personas and segmented content categories that keep our growing product catalog in mind.
We’ve got something for her, and her… and her, too. We can’t wait to see you make it all your own.
Led brand re-positioning work and competitive research across several iterations of the company’s expansion journey.