CRM Content Strategy

Digital Assets

Print Collateral

Effective content strategy involves taking every touchpoint into consideration - from social media posts and SMS reminders, to ad campaigns and print assets.

Responsible for creative direction, brief execution, content calendar planning and delegation, and copy.

Image of Scratch to Win card written by Brittany Johnson
Image of email series written and creative directed by Brittany Johnson

the beauty is in the details

Model wearing wavy hairstyle and cozy set design

Implementing a cohesive cross-channel strategy is imperative.

Phenomenal creative direction doesn’t start and end with an inspiring vision - that’s just one piece of the puzzle.

Carrying brand elements and product highlights throughout a marketing campaign in an authentic, tangible way makes it all actionable + measurable.

KPIs, anyone?

Infographic explaining the difference between HD and Standard Lace
Image of a product page showing wig model
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Consumer Personas & GTM Strategy

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PR & Press